Black Friday, Small Business Saturday, and Cyber Monday Tips
Jingle Bells and gobble gobble gobble and all that. Hold on to your Elf hats cuz guess what? The holidays are fast approaching.
And although 2020 is french for "absolutely nothing is certain," traditionally the holidays ring in the year's biggest shopping days.
If you run a small business, now is the time (well, kind of a little bit late really but still not TOO late) to have a plan for selling on Black Friday, Small Business Saturday and Cyber Monday.
Here are a few tips for small business owners to gain more from the Holiday sales stunts:
Update your customer email list and send out a blast announcing that you will be offering something special on Black Friday and Cyber Monday.
Create a special landing page on your website just for your specials.
Use Twitter, Facebook, and Instagram to tease your sales promotions. Update your posts regularly (daily if you have the time!) about your plans. Try to provide a way for them to indicate if they are interested: A Facebook event can help.
Create alliances with complementary (but not competitive) businesses and cross-post to other websites that feature Friday and Cyber Monday deals, with links to each other's online store, website, social media accounts, landing page, events page, etc.
Get that graphics machine going and make banner ads announcing your promos and deals.
Buy a Facebook ad and tell FB to push it in front of all of your followers.
Conduct a pre-sales event like a Zoom party. Embed the video on your site and tell your customers to come back to that page to check if there are new deals and promos.
Use it as a time to introduce brand new products. Make them exclusive and urgent, so your customers want to get hold of what is rare.
Create gift guides. Help your target customers think less and quickly decide what to buy as gifts for their loved ones and friends. The gift guide can contain bundled products, add-ons, freebies, and other promotional elements that you can add. Be sure to post these guides on your social platforms.
Check analytics tools like Google Analytics and Facebook Insights to see which products had the largest engagement and sales last year.
Put your latest best-selling products on your landing page and include your promotions, discounts, bundle deals, gimmicks, and freebies.
Word-of-mouth is always the best sales strategy. Reach out to your biggest fans and find a way to entice them to help create a buzz about your upcoming sales to attract more customers.
Small businesses have the advantage of being good at leading conversation. Encourage your customers to message you on social media, such as the use of direct messages.
Got a physical brick and mortar? Talk with your customers directly, and invite them over for the upcoming sales. These conversations can cut through the media noise and heavy advertising.
Create a unique hashtag and ask customers to post it with their happy new purchase.
In your physical brick and mortar, have a corner where they can take photos to post on their Instagram or Facebook accounts, also using your hashtags.
Print COVID masks with your logo and hashtag on them and hand them out to people in the store.
Do some research and see how the big brands are doing Black Friday, Small Business Saturday, and Cyber Monday and see if you can base your strategies on what you can learn.
For exclusive e-commerce businesses, consider getting a small business loan to help you prepare for Black Friday and Cyber Monday. It might not be too late for that!
Make sure you have enough inventory or products. The last thing you want is to be unprepared.
Back-up your files, inventory, data, photos of products, etc.
If you are using any new platforms like Zoom or TikTok, practice using your apps and go through logistics in preparation for these sales days.
Make the shopping experience as stress-free as possible. If you can, hire a customer relations person (even a Virtual Assistant) to answer advance inquiries and information about your products, discounts, promotions, etc. This way, good customer service can give you better reviews and word-of-mouth stories, helping you drive in more customers.
Ask satisfied customers to give reviews of your store using your social media platforms.
This Holiday is going to be weird! Some people are on unemployment and struggling because of the pandemic, but some people work overtime and are ready to spend stimulus money. The economy is all over the place.
Either way, buyers are looking forward to maximizing what their money can buy.
It will be a weird Holiday for you, too, as a small business owner, so the Black Friday and Cyber Monday craziness is an opportunity you don't want to miss.